16 May 2023
- University of Amsterdam
UvA student services infographic
Navigating the university's support services
About the project
From student psychologists to sports facilities, the University of Amsterdam offers a wide range of services to support students' wellbeing.
We collaborated on creating an infographic communication package to help students navigate these services. The result provides an intuitive overview of what's on offer, and motivates students to use them more.
Proces
We began with an analysis of students as our target audience, and clarified our aims for this communication. Then we did a visual brainstorm, creating quick images for each service on post-its, and working together to arrange them on the whiteboard.
Figuring out how to organise the different services.
First images: I think these "Career Centre" guys have better energy than the final version.
First sketch: drawing out the result of the brainstorm.
After feedback: selecting and rearranging some services, and refining the images. The university's brand identity was also added into the graphic design of the page.
Final result! We did a small test with students to select the best color palette.
A lineup of some of my favorite service icons.
The launch of the project coincided with Mental Health Awareness week. To promote the result, I joined the project team in handing out apples to students on campus. The apples contained a QR code linking to more information about these support services online.
The project page and service overview can be found at the UvA student portal.
Promotional event on campus.
Promotional banner.
Apples with a QR code to the service overview.
This was an exceptionally smooth and streamlined project, thanks to a very organized team lead from the client and being able to spend sufficient time on the preparation and planning. It was a joy to reconnect with my alma mater in this way, and I look forward to other collaborations in the future!